A digital mock-up and the final artwork depicting buffaloes being taken to be slaughtered. This image is filled with cultural references and puns. The ubiquitous “Horn Please” seen on the back of trucks everywhere in the country becomes “Horns Please”. While the painted “Stop” sign becomes a call for action to prevent the mistreatment of cattle. The Hindi phrase painted on trucks to ward off the evil eye, “dekho magar pyaar se” (look at me, albeit with love) is twisted to “maro magar pyaar se” (kill me, albeit with love).